About us

Born in the stands. Built from the court.

A story of passion for sports and technology at the service of Latin American clubs.

Our story

We observed the problem up close

cluubi was born in 2020 observing the silent effort of administrators who, in addition to promoting sport, had to collect fees, coordinate events and maintain constant communication with parents and athletes — all through WhatsApp and Excel.

Four years of observation, prototyping and co-creation with real club owners resulted in the platform you see today: built for the reality of the Latin American club, not for the gringo benchmark.

Our values

Let your club focus on playing

Give time and peace of mind back to administrators so they can dedicate themselves to what truly matters: sport and community.

Community before technology

We talk about athletes, parents and coaches — not users. The platform exists for people, not the other way around.

Latin America in our DNA

Designed from Colombia for the whole region. Local terminology, local payment methods, local culture.

Co-created with clubs

Every feature was born from listening to real administrators. Our customers write the roadmap.

Genuinely mobile-first

The native app is the main channel. Built for the court, not the office.

Passionate about sports!

Technology experts and ex-athletes who decided to put their skills at the service of Latin American sports clubs.

Contact us